Camila Coelho holds the Elaluz Sun Riser Illuminating Primer (Courtesy of Camila Coelho)
When Brazilian mega influencer Camila Coelho launched Elaluz in August 2020, she captured the essence of Brazil into her makeup and skincare brand. As for the brand’s values, Coelho made sure to be environmentally sensitive and sustainable in all aspects, ranging from the sourcing of ingredients, the formulas used for the constitution of the products, to the packaging. She also promotes inclusivity — perhaps something that was in-built into her considering the multicultural makeup of Brazil. Let’s look at the clean Brazilian ingredients that make up the brand’s bestselling products like the Liquid Bronzer, Stick Bronzer, Lip & Cheek Stain, and the Oil-infused Lip Gloss.
This magical Amazonian berry from Brazil is loaded with vitamin C; not only does it brighten your skin but it offers protection from harmful UV rays. Also rich in antioxidants, it battles inflammation from acne or other sensitive skin conditions. The collagen from the berry strengthens and rejuvenates the skin.
Two of Elaluz’s bestselling products, the Liquid Bronzer and Stick Bronzer, contain camu camu.
Elaluz Liquid Bronzer (Courtesy of Elaluz)
The Liquid Bronzer, with its ultra-light volume, can be applied to the face and body, giving a non-greasy, sunkissed glow. The Superstar Shimmer colour is especially designed to inject glamour into your look. In this two-in-one product, the ingredients are sustainable, so you don’t have to sacrifice your health or beauty for the look you’re trying to create.
Even mega influencer Victoria Lyn can’t resist this bronzer, dubbing it as a top three fave!
Elaluz Stick Bronzer (Courtesy of Elaluz)
The Stick Bronzer comes in three colours, two of them designed for a natural look while the third is for shining like the sun. Like the Liquid Bronzer, the camu camu from the product leaves your skin glowing. Easily apply the Stick Bronzer by gliding it onto your skin. If you’re travelling or on the go, this is the right bronzer for you.
Check out this enthusiastic review by viral TikTok beauty influencer, Michelle Diaz.
The Amazonian guarana fruit has been used traditionally as medicine among the Indigenous peoples of the Amazon basin. Guarana seeds contain ingredients that can promote anti-aging and add a beautiful glow to your skin. Coelho’s Liquid Bronzer, Lip & Cheek Stain, and Oil-infused Lip Gloss all bear the plant’s seeds’ extracts.
Lip & Cheek Stain
Elaluz Lip & Cheek Stain (Courtesy of Elaluz)
Elaluz’s Lip & Cheek Stain is smooth and extremely enriching. It gives you a soft and natural lip look while keeping your lips hydrated. The red is the perfect hue for all skin tones. Expect the guarana to contribute to healthy-looking cheeks with a nice glow.
Japanese model Miki Hamano happily paints her lips with the Lip & Cheek Stain in this shoutout to Elaluz.
The carnauba tree in Brazil is valued for the production of wax that can be used in beauty products like lip glosses. It is vegan-friendly, which reflects the values of Elaluz. As a wonderful substitute to beeswax, carnauba can lock moisture into the skin, keeping it hydrated and well-nourished. It is also good at providing the shine you see in lip gloss. All these factors make carnauba a useful ingredient in Coelho’s Oil-infused Lip Gloss.
Oil-infused Lip Gloss
Elaluz Oil-infused Lip Gloss (Courtesy of Elaluz)
Canada’s own stunning model and actress, Shay Mitchell, claimed this product as essential to her extensive beauty care routine. This specific lip gloss comes in a few different shades. The Atrevido (translated from Spanish into English as bold) shade takes inspiration from berries. If you prefer something more neutral, go for Café Com Leite (or coffee with milk, as it translates from Spanish into English). It has a nice vanilla scent to it and uses carnauba wax to give lips a full and plush look.
Shay Mitchell’s super lengthy Instagram video covers the Oil-infused Lip Gloss, along with other products used for her routine.
The Amazonian cupuacu fruit is related to cacao. Its use in cosmetics is rooted in tradition, with the fruit acting as a skin protectant and beauty enhancer all at once. Cupuacu has properties that allow it to reduce the appearance of wrinkles or unwanted lines. It is also perfect for keeping dry skin moisturized. The Superstar Shimmer Liquid Bronzer shade and Oil-infused Lip Gloss both contain cupuacu seed butter.
Elaluz may be about its vegan, cruelty-free makeup and beauty products, but it’s also about the value of culture. The name itself is Portuguese, meaning “she is light.” By adding native Brazilian ingredients to her products, Camila Coelho melded her cultural heritage to her business. As such, she created a brand that is not only clean but Brazilian-made.
Tashon Daley | Contributing Writer