The Power of Makeup; Why is it Important?

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Winter 2025

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People have been using makeup since the dawn of civilization, but have you ever asked why?  The answer is simply ‘people want to look good,’ and achieve this through the many forms of makeup products: Lipstick and eyeliner, just to name a few. Not only does this create an eye-catching appearance, but it also comes with health benefits as well, including mental improvement. Most people have the need to create the best physical appearance of yourself, be it for work or social occasions. Having makeup on influences your mood and confidence in yourself, as you look good and therefore, feel good emotionally. Using cosmetics is self-empowering in many ways, so let’s into them. 

Fragrance: Perfume is one form of makeup that attracts attention through the sense of smell. People would immediately sense your presence before they even see you enter the room, at a club or house party. There are many different perfumes, so select the one you enjoy the most. Remember, do not think too much about what others think of it, select it based on what you like. Check out 25 Best Perfumes for Women to Wear Now in select stores for testers, to see if any fragrance matches your preferences.

Eye Makeup: Your eyes are the main aspects when people speak to you, so why not improve them with beauty? Enlarge your eyes and get attention by using eye makeup. Eyeshadow, liner, or mascara, the choice is all up to you. Just make sure that you apply it carefully and to the desired amount. The good thing about eyeshadow and liner is that it comes with different tones and colours. Mascara is different than eyeliner, as it is applied to your eyelashes. The combination of both makeup around your eyes and on your eyelashes is bound to grasp the attention of people, no matter the occasion. Check out the list of popular eye makeup at The 12 Best Eyeliners for Every Kind of Look, Tested & Reviewed, where eye makeup in different forms (pencil, cream, gel) is available and ready to make your eyes lovely. 

Blush: Cover up acne or other skin imperfections with blush, to ensure your skin looks clean and smooth. Matching your correct skin tone at 100% is what you should always remember when selecting your blush. Not only does blush help make your skin color shine and look good, but it also makes your face one-dimensional. This means it is easier for other people to notice you and observe all your facial feature at once. Blush is usually used for dramatic effect, which is essential when conducting a first impression, be it with a potential employer or a romantic relationship. Whichever the case, blush will certainly assist you in revealing your true power as a beautiful person. Try one of these products on the list Best blush of 2025: ‘I tried 16 and these are the ones worth your time and money’ and see for yourself the power that comes with facial makeup.

Health benefits: Skin blush and foundation provides protection from outside pollution, like smog, but only as a slight barrier. Always remind yourself that makeup is not the same as sunscreen and other skin creams, and should be considered separate from skin protection. The important health benefits come in the form of cognitive performance. 

Personal Importance

Do not think it is the makeup that defines who you are; these cosmetics are only beneficial factors in improving your self-confidence and self-esteem. Studies have shown that the more you feel good about yourself, the easier it becomes to address issues, speak with superiors or high-level officials, and commit to your tasks, no matter the difficulties. Always remember it is what you ultimately decide on who you are that defines you. Makeup is just a form of ‘energy’ in the mental sense, and embodies you with it, while your personal character utilizes and directs this energy as positivity.

Babak Eslami | Staff Writer

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