The Top 10 Most Popular Luxury Brands

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Summer 2025

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What makes a brand luxurious? A combination of factors. After all, it’s not only its high price point, iconic logo, or its association with celebrities and the rich and famous; quality plays a pivotal role, too.

The luxury market is brimming with brands that you might recognize and others that you would probably hear about for the first time. Worth billions of dollars, luxury brands cover anything and everything, from fashion to premium automobiles, yachts, hotels, and wines; the most prestigious brands are making an impact globally, not only on consumers. 

If you’re interested in learning more about 2025’s most luxurious brands, we’ve compiled a list of the 10 most trending global brands this year.

Porsche

This German automobile is renowned globally as one of the most luxurious cars. Their selection includes sports cars and other vehicles. Although they are based in Germany, they have a global presence and are co-owned by the Volkswagen Group. One of the unique selling points of this vehicle is its luxury performance, iconic design elements, powerful engines, and driver-focused experience. 

Chanel

Founded in 1910 by French fashion designer Coco Chanel. This luxury designer house has quickly gained a reputation for timeless classics, including the Chanel bag, a wide range of fragrances, and elegant suits and dresses. The Little Black Dress has pioneered some of the fashion house’s most luxurious and recognizable styles.

Louis Vuitton 

Considered the epitome of luxury, Louis Vuitton was established in Paris in 1854. The designer house is known for its iconic monogram leather goods and suitcases. They also have an exquisite and pricey selection of watches, shoes, accessories, and jewelry. 

Hermes

Renowned the world over for the classic Birkin bag designed for the famous British actress Jane Birkin in 1984, Hermes is an iconic French luxury designer brand that has diverse offerings that include leather goods, silk scarves, ties, and perfumes. Most recently, the original Birkin bag owned by the famous actress sold for $10 million at Sotheby’s in Paris.

Rolex

Rolex has pioneered the art of watchmaking since 1905. The luxury Swiss watchmaker sells and designs the world’s finest Swiss watches with timeless precision features seen nowhere else. Often copied but never matched, this brand is revered among the rich. Owning a Rolex watch is considered the pinnacle of quality and a status symbol. 

Dior

Dior has revolutionized fashion since its inception in 1946. Valued at over $15 billion, the luxury brand continues to enjoy high profit margins. The House of Dior encompasses ready-to-wear fashion, leather goods, shoes, accessories, perfumes, cosmetics, and skincare products.

Cartier

Diamond-encrusted bracelets and jewelry, along with elegant watches, are a few offerings from the luxurious French brand. Founded in Paris in 1847, Cartier continues to enjoy a global presence, thanks to its iconic craftsmanship that has become synonymous with elegance. Among their signature pieces are the Love Bracelet, Tank watch, and Panthère pieces, which are not simply accessories, but also heirlooms.

Gucci

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Founded in Florence, Italy, in 1921, Gucci is known for its high-quality leather goods, shoes, and bags. The luxury designer house also has an exceptional selection of watches, fragrances, cosmetics, and home décor items. One of the most significant features of the brand is its iconic trademark double G logo with its distinctive interlocking GG monogram canvas.

Prada

Prada has evolved into a legend in the fashion industry, producing unique styles of clothing that are thought-provoking and alluring. Established in Milan in 1913 by Mario Prada, it represents the finest of Italian craftsmanship. Currently, Prada produces and sells a range of luxury leather goods, apparel, and accessories, along with fragrances and beauty products. 

Tiffany & Co.

Known for its eternal selection of jewels, the 187-year-old jeweler has played an outsized role in American culture. Renowned for their signature robin’s egg blue boxes, they produce and design fine jewelry, sterling silver watches, and home accessories. Most of their collections feature diamonds, precious metals, and high-quality materials. Tiffany& Co.’s enduring legacy is to celebrate life’s most treasured moments.

David Messiha | Staff Writer

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