9 Canadian BIPOC Beauty Creators Making Waves in the Industry


Summer 2024

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The beauty industry is transforming towards inclusivity and diversity, thanks in no small part to the influence of BIPOC (Black, Indigenous, and People of Colour) beauty creators. In Canada, a diverse and multicultural nation, there is a wealth of talent among BIPOC beauty creators who are making waves in the Industry. These creators are redefining beauty standards and inspiring others with creativity and innovation. Here’s to 9 Canadian BIPOC beauty creators who are changing the game, and deserve your attention.

Nneka Elliott (@nnekaelliott)

Nneka Elliott is a Canadian television personality, journalist, and beauty enthusiast. While she is not primarily a beauty influencer, her presence and advocacy for Black beauty and fashion in the media have had a profound impact. Nneka frequently uses her platform to discuss diversity and representation in the Industry, showcasing the importance of celebrating Black beauty and culture.

Samantha Ravndahl (@ssssamanthaa)

Samantha Ravndahl is a Vancouver-based makeup artist and beauty influencer with a massive following on Instagram and YouTube. Her content focuses on makeup tutorials, product reviews, and skincare routines. Samantha is known for her impeccable makeup skills, and commitment to promoting cruelty-free and vegan beauty products.

Nyma Tang (@nymatang)

Nyma Tang, originally from South Sudan, is a Toronto-based beauty influencer passionate about advocating for deeper shade ranges in makeup products. She created the viral YouTube series “The Darkest Shade,” where she tests the darkest shade available in various beauty products. Nyma’s work has played a pivotal role in pushing brands to be more inclusive in their shade ranges.

Elaine Welteroth (@elainewelteroth)

Elaine Welteroth is a Canadian-American journalist, editor, and author known for her groundbreaking work as the editor-in-chief of Teen Vogue. While she’s not a traditional beauty creator, her advocacy for diversity and inclusion in the fashion and beauty industries has had a profound impact. Her book “More Than Enough” explores her journey in the media world and highlights the importance of representation.

Maryam Maquillage (@maryamnyc)

Maryam Maquillage, originally from Iran and now based in Toronto, is a beauty influencer and makeup artist. Her Instagram is a treasure trove of stunning makeup looks, tutorials, and creative beauty content. Maryam’s dedication to showcasing diverse makeup styles and techniques has earned her a devoted following.

Jackie Aina (@jackieaina)

Although originally from the United States, Jackie Aina has a significant following in Canada and is a prominent BIPOC beauty creator. Her YouTube channel and social media platforms review makeup products, focusing on inclusivity. Jackie’s witty and informative content has made her a respected figure in the beauty industry.

Taiba Akhuetie (@taibaak)

Taiba Akhuetie is a Toronto-based makeup artist and content creator known for her stunning editorial looks and tutorials. Her Instagram feed is a testament to her creativity and talent. Taiba’s work challenges conventional beauty standards and celebrates individuality.

Farah Dhukai (@farahdhukai)

Farah Dhukai, based in Toronto, is a skincare and beauty influencer with a massive following on Instagram and YouTube. She is known for her natural skincare remedies and DIY beauty hacks. Farah’s holistic approach to beauty emphasizes the importance of self-care and self-love.

Laiba Zaid (@bodmonzaid)

Laiba Zaid, known by her social media handle @bodmonzaid, is a Canadian content creator of Somali descent, based in Toronto. She is renowned for her versatile makeup skills, fashion sense, and relatable lifestyle content. Laiba’s Instagram and YouTube channels feature stunning makeup looks, beauty tutorials, and fashion inspiration. She often collaborates with major beauty brands, making her an influential figure in the Canadian beauty scene.

These 9 Canadian BIPOC beauty creators are showcasing their incredible talents, and contributing to the ongoing conversation about representation and diversity in the beauty and fashion world. Consider following and supporting these creators, and you can stay updated on the latest beauty trends, products, and techniques while contributing to a more inclusive beauty landscape. Their unique perspectives and talents make them essential voices in the Industry, inspiring others to embrace their beauty and individuality.

Jennifer M. Williams | Editor-in-Chief

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