Camila Coelho Harnesses the Essence of Brazil with Elaluz

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Spring 2024

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When Brazilian mega influencer Camila Coelho launched Elaluz in August 2020, she captured the essence of Brazil into her brand. As for the brand’s values, Coelho made sure to be environmentally sensitive and sustainable in all aspects ranging from the sourcing of ingredients, the formulas used for the constitution of the products to  the packaging. She also promotes inclusivity — perhaps something that was inbuilt into her considering the multicultural makeup of Brazil. Let’s look at the clean Brazilian ingredients that make up the brand’s best selling products like the Liquid Bronzer, Stick Bronzer, Lip & Cheek Stain, and the Oil-infused Lip Gloss. 

Camu Camu

This magical Amazonian berry from Brazil is loaded with vitamin C — not only does it brighten your skin but also offers it protection from harmful ultraviolet rays. Also rich in antioxidants, it helps battle inflammation from acne or other sensitive skin conditions. The collagen from the berry strengthens and rejuvenates the skin. 

Two of Elaluz’s best selling products, the Liquid Bronzer and Stick Bronzer, contain Camu Camu in them. 

Liquid Bronzer

Elaluz Liquid Bronzer (Courtesy of Elaluz)

The Liquid Bronzer, with its ultra-light volume, can be applied to your face and body, endowing a non-greasy sunkissed glow. The Superstar Shimmer colour is especially designed to inject glamour into your look. As this product is a two-in-one, the good ingredients used in it are sustainable, so you don’t have to sacrifice your health or the beautiful look you’re trying to create. 

Even mega influencer Victoria Lyn can’t resist this bronzer, dubbing it as a top three fave!  

Stick Bronzer

A close up of a container

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Elaluz Stick Bronzer (Courtesy of Elaluz)

The Stick Bronzer comes in three colours, two of them designed for a natural look while the third for shining like a star. Like the Liquid Bronzer, the Camu Camu from the product leaves your skin glowing. Easily apply the Stick Bronzer by rolling it onto your skin or face. If you’re travelling or on the go, this is the right bronzer for you. 

Check out this enthusiastic review by viral TikTok beauty influencer, Michelle Diaz. 

@bymichellediaz

@elaluz stick bronzer 😍 >>> want a video of my beauty favourites? #elaluz #camilacoelho #revolve #revolveme

♬ What your favourite curse word remix – Duke & Jones

Guarana

The Amazonian Guarana fruit has been used traditionally as medicine among the Indigenous peoples of the Amazon basin. Guarana’s seeds contain ingredients that can promote anti-aging and add a beautiful glow to your skin. Coelho’s Liquid Bronzer, Lip & Cheek Stain, and Oil-infused Lip Gloss all bear the plant’s seed extracts. 

Lip & Cheek Stain

A close up of a lip gloss

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Elaluz Lip & Cheek Stain (Courtesy of Elaluz)

Elaluz’s Lip & Cheek Stain is smooth and extremely enriching. It gives you a soft and natural lip look while keeping your lips hydrated. The red is just perfect, being the perfect hue for just about anybody to love. Expect the guarana to contribute to healthy-looking cheeks with a nice glow. 

Japanese model Miki Hamano happily paints her lips with the Lip & Cheek Stain in this shoutout to Elaluz. 

Carnauba

The carnauba tree in Brazil is valued for the production of wax that can be used in beauty products like lip glosses. It is vegan-friendly, which reflects the values of the brand. As a wonderful substitute to beeswax, carnauba can lock moisture into the skin, keeping it hydrated and well-nourished. It is also good at providing the gloss or shine you see in lip gloss. All these factors make carnauba a perfect, central ingredient to Coelho’s Oil-infused Lip Gloss. 

Oil-infused Lip Gloss 

A tube of lip gloss with a brush

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Elaluz Oil-infused Lip Gloss (Courtesy of Elaluz)

Canada’s own stunning model and actress, Shay Mitchell, claimed this product as essential to her extensive, beauty care routine. This specific lip gloss comes in a few different shades. The Atrevido (translated from Spanish into English as bold) shade takes inspiration from berries. If you prefer something more neutral, go for Café Com Leite, or coffee with milk (as it translates from Spanish into English). It has a nice vanilla scent to it and constitutes enough carnauba wax for giving your lips a full and plush look. 

Shay Mitchell’s super lengthy Instagram video covers the Oil-infused Lip Gloss, along with other products used for her routine. 

Cupuaçu 

The Amazonian cupuaçu fruit is related to cacao. Its use in cosmetics is rooted in tradition, with the fruit acting as a skin protectant and beauty enhancer all at once. cupuaçu has properties that allow it to cover up wrinkles or unwanted lines. It is also perfect for keeping your dry skin moisturized. The Superstar Shimmer Liquid Bronzer shade and Oil-infused Lip Gloss both contain cupuacu seed butter. 

Elaluz may be about its vegan, cruelty-free makeup and beauty products, but it’s also about the value of culture. The name of Elaluz itself is Portuguese, meaning “she is light”. By adding native Brazilian ingredients to her products, Camila Coelho synced her cultural heritage to her business. As such, she created a brand that is not only clean, but Brazilian-made.

Tashon Daley | Contributing Writer

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