Some Emerging Beauty Brands to Know About Right Now


Spring 2024

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With the beauty industry constantly evolving, it can be hard to stay on top of the latest trends, if you can’t distinguish the winners from the losers, you are in luck. Elixuer has curated a list of the top emerging beauty brands to watch out for in 2023. These innovative brands are turning heads for their sustainability, inclusivity, and versatility. They boast skincare-focused makeup lines, advanced sun protection, and so much more. 


Founded in 2021 with a focus on offering women of all ethnicities self-expression through beauty, Kulfi, Kulfi – named for a south Asian ice cream – has gained a huge following on Tik Tok, despite its limited product line. 

Half Magic

Co-founded by HBO’s Emmy award-winning makeup artist Donni Davy. Half Magic emerged in May of 2022 as one of the boldest makeup launches of the year featuring vibrant colours and glitter galore. Not only are their products eye-catching but they are also vegan and cruelty-free. 


Two women of colour Olamide Olowe and Claudia Tang founded Topicals whose mission was to help people with their skin concerns. Backed by a board of certified dermatologists and scientifically proven ingredients, Topicals does just that. The Faded Serum is one of the most effective products available to battle hyperpigmentation. In addition to being women lead, and science-focused, the company also donates a portion of proceeds to various mental health organizations.  


Founded in 2021 by Fiona Co Chan, Youthforia is the original brand to produce makeup as skincare. The plant-based company also formulates the product without using fossil fuels, so not only will you look great, but you can feel good about your purchase. Watch out for their BYO Blush which is a colour-changing oil-based product that adjusts to the PH level of your skin making it suitable for all skin tones and textures. 


We all know the importance of sunscreen daily, let alone in the fast-approaching summer months. What’s better than a multi-tasking sunscreen with anti-aging in mind? Supergoop! Daily Dose Bio Retinol + Mineral SPF is a plant-based mineral tinted sunscreen that contains bakuchiol to target fine lines and wrinkles, while protecting from the suns dangerous rays. 


Herbar is a Berlin-based brand that believes in the power of natural healing. With a focus on the healing properties of adaptogenic botanicals, Herbar has designed an inclusive product line for all ages and skin types that aims to increase your skin’s natural immunity. With products such as face oils and adaptogenic skin pearls, this brand helps you look your best from the inside out. 


Tower 28 is a beauty brand that boasts clean, gentle, dermatologist-tested products, which cater to sensitive skin types, while still being fun and playful. The brand prides itself on using toxic-free ingredients and advertises its infamous “no-no list” on its website. The brand rose to popularity with its Shine On Lip Jelly which shines like a gloss while moisturizing like a balm, and has since expanded its product line into skincare. 

The Elixuer Team

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